When Good Work is Good Business — Three Examples of Cause Marketing Making a Big Impact

Prior to and during the pandemic, we at NMBL Strategies have encouraged both our nonprofit and for-profit clients to think differently and nimbly. Never has cause marketing or simply put, marketing that can serve a dual purpose of increasing profitability and in turn improving the community, been so integral. NMBL takes pride in launching partnerships that match nonprofits and for-profit businesses towards a commonly aligned goal for the common good. The work is fun and rewarding with no two partnerships being the same. They often have differing short and long term goals and it is interesting to see whether it be the for-profit or the nonprofit who takes the lead; however, NMBL’s overarching goal for all our partnerships is always solid mission alignment.

We’ve pulled together the following three opportunities and included examples of work we admire as it relates to just this very topic.

Long Term Alignment Ensuring Customers Relate To Your Brand

Meticulously crafted mission and vision statements may seem like they adequately communicate who a company is and what they believe in, but today’s savvy customer is always raising the bar of what they expect from the companies they patronize. Creating a long-term alignment and partnership with a…